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Leicester City Council – MuBu

Leicester City Council approached Digital Learning Agency with a brief for a social initiative within museums and research specialists within the Leicester region.

LCC had been awarded funding for boosting education in social networking and blogging for the museums in the area and successful applicants were given a grant to set up and run these in tandem with their exhibitions and projects.

Digital Learning Agency set up the MuBu (Museum Buddies) initiative.

Firstly creating a contemporary identity for the initiative and a introductory flash movie helped LCC to promote the initiative and encourage grant applications.

Secondly we developed an online social and blogging hub from which all social network accounts and each project based blog could be managed.

To fulfil the education requirement, we hosted a series of workshops for the successful applicants, introducing them to social media, blogging, micro-blogging and how these could be used to positively promote their project.

The flash video encouraged a 200% uplift on application target and a total of 40 projects have been showcased on the MuBu site, with varying combinations of social network usage to encourage interaction with the exhibitions. The MuBu initiative has received 2nd year funding to continue the education in social media amongst Leicester museums.

by admintdla
16 May 2011

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